Privacy Policy

Last updated: July 20, 2026

Elevate My Everyday operates the Elevate Performance online store and website, including all related information, content, features, tools, products and services offered through the store.

In this Privacy Policy, “Elevate Performance,” “we,” “us” and “our” refer to Elevate My Everyday and the Elevate Performance brand. “Services” refers to our online store, website, products, customer-service channels and related services.

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, retain and protect your personal information when you:

• Visit or use our website
• Create or use a customer account
• Purchase, return or exchange a product
• Subscribe to marketing communications
• Contact us
• Otherwise interact with the Services

If there is a conflict between this Privacy Policy and our Terms of Service concerning the collection, use or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably be connected to an identifiable person.

Depending on how you interact with the Services, where you are located and what features you use, we may collect or process the following categories of personal information.

Contact Information

This may include:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping address

Account Information

If customer accounts are available, this may include:

• Username or login information
• Password or authentication information
• Account preferences
• Saved addresses
• Communication preferences

Order and Transaction Information

This may include:

• Products viewed or purchased
• Products added to your cart
• Order history
• Returns and exchanges
• Cancellations
• Discounts or promotional codes used
• Payment status
• Delivery and fulfilment information

Payment Information

Payment and billing information may include:

• Payment method
• Billing details
• Transaction details
• Payment confirmation
• Other information required to process or verify a payment

Payments are processed through Shopify and authorized payment-service providers. Payment information is handled in accordance with those providers’ privacy and security practices.

Communications

We collect information you provide when you communicate with us, including when you:

• Ask a question
• Request customer support
• Submit a return or exchange request
• Report a damaged or incorrect product
• Respond to a survey
• Participate in a promotion
• Communicate with us through email, social media or another channel

Device and Technical Information

This may include:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Network connection
• Unique device identifiers
• Cookie identifiers
• General location inferred from your IP address
• Information about how your device interacts with the Services

Website and Usage Information

This may include information about:

• Pages you visit
• Products you view
• Links or buttons you select
• Items added to your cart
• Referring websites
• Dates and times of visits
• How you navigate and interact with the Services
• Advertising or marketing interactions

Marketing Preferences

This may include:

• Whether you subscribed to promotional communications
• Your email or text-message preferences
• Whether you opened or interacted with marketing communications
• Your cookie and advertising preferences

How We Collect Personal Information

We may collect personal information from the following sources.

Directly From You

We collect information directly from you when you:

• Place an order
• Create an account
• Contact us
• Request a return or exchange
• Subscribe to communications
• Enter a promotion
• Complete a form
• Otherwise provide information to us

Automatically Through the Services

We may collect information automatically through:

• Cookies
• Pixels
• Tags
• Analytics tools
• Log files
• Similar technologies

From Service Providers

We may receive personal information from service providers that help operate our business, such as:

• Shopify
• Payment processors
• Production and fulfilment providers
• Shipping carriers
• Customer-service providers
• Analytics providers
• Marketing platforms
• Fraud-prevention services
• Cloud-storage and technology providers

From Business Partners and Other Third Parties

Where permitted by law, we may receive information from:

• Advertising partners
• Social-media platforms
• Marketing partners
• Referral sources
• Other third parties with whom you interact

How We Use Personal Information

We may use personal information for the following purposes.

Providing and Fulfilling the Services

We use personal information to:

• Process payments
• Confirm and manage orders
• Produce and fulfil products
• Arrange delivery
• Provide tracking information
• Process returns, exchanges, replacements and refunds
• Maintain customer accounts
• Remember customer preferences
• Provide customer support
• Respond to questions and requests
• Communicate important information about an order or account

Improving and Personalizing the Services

We may use information to:

• Understand how customers use the website
• Improve website performance
• Improve our products and customer experience
• Recommend relevant products
• Remember items or preferences
• Develop new products, services or features
• Conduct internal research and analytics

Marketing and Advertising

Where permitted by law, we may use personal information to:

• Send promotional emails or text messages
• Provide information about products, launches, offers or events
• Measure marketing performance
• Display relevant advertising
• Personalize marketing based on customer activity or interests
• Understand whether customers interact with advertisements

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.

Where text-message marketing is offered, you may opt out using the instructions provided in the message.

Opting out of promotional communications does not prevent us from sending non-promotional communications relating to an order, account, transaction or customer-service request.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts
• Verify transactions
• Protect the checkout process
• Detect or prevent fraud
• Investigate suspicious or unauthorized activity
• Protect our customers, business, website and service providers
• Enforce our policies and agreements
• Address security incidents

You are responsible for maintaining the confidentiality of your account credentials and should not share passwords or access information with others.

Legal and Regulatory Purposes

We may use personal information to:

• Comply with applicable laws
• Respond to lawful requests, court orders or legal processes
• Enforce our Terms of Service and other policies
• Establish, exercise or defend legal claims
• Investigate disputes or suspected violations
• Maintain required business and transaction records

Cookies and Similar Technologies

We, Shopify and our service providers may use cookies and similar technologies to operate and improve the Services.

These technologies may be used to:

• Keep the website functioning
• Remember preferences
• Maintain shopping-cart contents
• Enable secure checkout
• Understand website traffic
• Measure performance
• Detect fraud
• Personalize content
• Measure advertising
• Support marketing activities

Some cookies are necessary for the website to function. Other cookies, including analytics or advertising cookies, may be controlled through the cookie-preference tools made available on the website.

Where required by applicable law, non-essential cookies will not be used until the necessary consent has been obtained.

You may also control cookies through your browser settings. Disabling certain cookies may affect how some parts of the Services function.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes and as permitted or required by law.

Shopify

Our store is hosted and powered by Shopify. Shopify collects and processes personal information to provide and improve the ecommerce platform, checkout, payment, security, analytics and related services.

Information submitted through the Services may be transmitted to Shopify and its service providers.

Service Providers

We may disclose information to service providers that perform services on our behalf, including:

• Payment processing
• Product manufacturing
• Order fulfilment
• Shipping and delivery
• Website hosting
• Cloud storage
• Customer support
• Information technology
• Analytics
• Email and text-message delivery
• Marketing
• Advertising
• Fraud prevention
• Security

These providers may access personal information only as reasonably necessary to perform their services or as otherwise permitted by law.

Production and Shipping Partners

We may provide your name, delivery address, contact details, order details and other necessary information to production, fulfilment and shipping providers so they can manufacture, package and deliver your order.

Marketing and Advertising Partners

Where permitted by law and consistent with your privacy choices, we may disclose or make information available to marketing and advertising partners to:

• Deliver advertisements
• Measure advertising effectiveness
• Understand customer interactions
• Personalize marketing
• Provide analytics

Depending on where you live, certain advertising activities may be legally defined as the “sale” or “sharing” of personal information or as targeted advertising, even where no money is exchanged for the information.

Where applicable, you may have the right to opt out of these activities through the privacy controls provided on the website.

We do not knowingly sell personal information in exchange for monetary compensation.

At Your Direction or With Your Consent

We may disclose information when:

• You direct us to do so
• You request a service involving another party
• You use a social-media integration
• You authorize an account or login integration
• You otherwise consent to the disclosure

Business Transactions

Personal information may be disclosed as part of a proposed or completed:

• Merger
• Acquisition
• Reorganization
• Financing
• Sale of assets
• Transfer of business
• Insolvency or bankruptcy proceeding

Any recipient would be expected to handle the information in accordance with applicable law.

Legal Requirements and Protection of Rights

We may disclose personal information when reasonably necessary to:

• Comply with applicable law
• Respond to subpoenas, warrants, court orders or lawful government requests
• Enforce agreements or policies
• Investigate fraud or unlawful activity
• Protect our rights, property or safety
• Protect customers, service providers or members of the public
• Establish, exercise or defend legal claims

Relationship With Shopify

Shopify hosts the Services and processes information concerning your access to and use of the store.

Information you submit through the Services may be transmitted to Shopify and other service providers located outside your province, territory or country.

Where Shopify features involving analytics, personalization, advertising, security or platform improvement are enabled, Shopify may process information about your interactions with our store and, where permitted, interactions with other Shopify merchants.

In certain circumstances, Shopify may be independently responsible for processing personal information and responding to requests relating to that processing.

More information about Shopify’s privacy practices and available rights can be found through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Services

The Services may contain links to websites, applications or platforms operated by third parties.

We do not control and are not responsible for the privacy, security, accuracy or practices of third-party websites or services.

When you leave our website or interact with a third-party service, you should review that party’s privacy policy and terms.

The inclusion of a third-party link does not necessarily mean that we endorse the third party or its practices.

Information posted publicly or semi-publicly through social-media platforms or other public services may be visible to others and may be collected or used by those platforms or other users.

Children’s Privacy

The Services are not intended for children under the age of majority in their jurisdiction, and we do not knowingly collect personal information from children without appropriate authorization.

If you are a parent or guardian and believe that a child has provided personal information to us, contact us so we can review and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.

Security of Personal Information

We use reasonable administrative, technical and physical safeguards designed to protect personal information against:

• Loss
• Theft
• Misuse
• Unauthorized access
• Unauthorized disclosure
• Unauthorized copying
• Unauthorized alteration or destruction

However, no security system or method of electronic transmission is completely secure. We cannot guarantee absolute security.

Please do not send highly sensitive or confidential information through unsecured communication channels.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide the Services
• Fulfil orders
• Maintain accounts
• Comply with tax, accounting and legal obligations
• Resolve disputes
• Prevent fraud
• Enforce agreements and policies
• Maintain necessary business records

Retention periods may vary depending on:

• The type of information
• The purpose for which it was collected
• Legal and regulatory requirements
• Contractual requirements
• Whether an account remains active
• Whether the information is required to address a dispute or claim

When personal information is no longer reasonably required, it may be deleted, destroyed or anonymized in accordance with applicable requirements.

International Transfers

We, Shopify and our other service providers may store, access or process personal information outside your province, territory or country, including in Canada and the United States.

As a result, personal information may be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, law-enforcement agencies or government authorities in that jurisdiction.

Where required, appropriate contractual or other safeguards may be used to protect personal information transferred internationally.

For transfers from the European Economic Area or United Kingdom, recognized transfer mechanisms may be used where required, including approved contractual clauses or transfers to jurisdictions recognized as providing an adequate level of protection.

Your Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have some or all of the following rights.

Access

You may request information about the personal information we hold about you and how it has been used or disclosed.

Correction

You may request correction of inaccurate or incomplete personal information.

Deletion

You may request deletion of certain personal information, subject to legal, contractual and operational retention requirements.

Withdrawal of Consent

Where processing is based on consent, you may withdraw that consent, subject to legal or contractual restrictions and reasonable notice.

Withdrawing consent may affect our ability to provide certain products or services.

Portability

Where provided by applicable law, you may request a copy of certain personal information in a portable format or request that it be transferred to another organization.

Marketing Preferences

You may unsubscribe from promotional emails using the unsubscribe option included in the message.

You may continue to receive transactional or service-related communications, including order confirmations, delivery information, account notices and responses to customer-service requests.

Cookie and Advertising Preferences

You may manage available cookie preferences through the privacy tools provided on the website.

Depending on where you live, you may also have the right to opt out of activities legally defined as:

• Sale of personal information
• Sharing of personal information
• Targeted advertising

Where supported, recognized browser-based privacy signals, such as Global Privacy Control, may be processed in accordance with applicable law.

Complaints and Appeals

You may contact us with a concern about how your personal information has been handled.

Depending on your jurisdiction, you may also have the right to appeal a decision or submit a complaint to the applicable privacy or data-protection authority.

Exercising Your Privacy Rights

To exercise a privacy right, contact us using the information listed in the Contact section below.

Please describe your request clearly and include enough information for us to locate the relevant records.

We may need to verify your identity before processing a request. Verification requirements will depend on the nature of the request and the sensitivity of the information involved.

Where permitted by law, an authorized representative may submit a request on your behalf. We may require evidence that the representative has authority to act for you and may also need to verify your identity directly.

We will not discriminate against you for exercising an applicable privacy right.

We will respond within the timeframe required by applicable law.

Certain requests may be refused or limited where permitted by law, including where:

• We cannot adequately verify identity
• Disclosure would reveal another person’s personal information
• Information must be retained to comply with legal obligations
• An applicable legal exception applies

Complaints

If you have a question or complaint concerning how we collect, use, disclose, retain or protect personal information, contact our Privacy Officer using the information below.

We will review privacy complaints and respond within a reasonable period.

Depending on where you live, you may also have the right to contact the applicable privacy or data-protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes to our business
• Changes to the Services
• New technologies or service providers
• Changes to our privacy practices
• Operational requirements
• Legal or regulatory requirements

When we update the policy, we will revise the “Last updated” date and publish the updated version through the Services.

Where required by law, we will provide additional notice of material changes.

Contact

For questions about this Privacy Policy, our privacy practices or your personal information, or to submit a request or complaint, contact:

Privacy Officer
Elevate My Everyday / Elevate Performance
Email: support@elevateperformance.fit